![]() ![]() It is based in China but has warehouses in both Europe and the United States. It rebranded to SheIn in 2015 for a more recognizable and memorable name. SheIn is owned by Guangzhou Miu Lan Rui Trade Co., Ltd. Established in 2008 under the name Sheinside, it has become a leading e-commerce company. SheIn is an online retail store selling fashionable women’s apparel and accessories.
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